Brand Promise
“Sells on the outside, works on the inside”
Brand Story:
Deli Star trailers were born out of the passion of a Finnish family company centered on mobile places of business. After importing and trading hundreds of sales vans and trailers, we noticed the prices of new vehicles going out of reach for new entrepreneurs.
At the same time, we had formed our own vision about what is important in a successful sales trailer: accessibility, visibility, and functionality.
So we concluded it was time for us to start producing our own professional quality sales trailers, with a design focus on sales promoting functionality and small business-friendly pricing.
Deli Star trailers are designed for Nordic conditions ranging from midsummer heat waves to arctic cold and they fulfill European standards for construction, road, and food safety.
Thus rose the star that will lead the European sales trailer market!
Elevator Speech
Deli Star Trailer is a Nordic family-owned brand that designs and produces fully equipped deli, restaurant and sales trailers for European market in small business friendly price category. Our trailers are designed to be efficient platforms for mobile places of business, delivering both workspace functionality and engaging end customer experience.
Brand Values
Functionality
We bring to our products over 20 years of experience on what works and what doesn’t. We don’t design features just for novelty or profit, but to benefit the owner in the long run.
Sales Performance
We never think of the trailer just as a vehicle alone, but the mobile place of business as a whole. We want our trailers to sell the customer’s product well.
Experiantiality
We never think of the trailer just as a vehicle alone, but the mobile place of business as a whole. We want our trailers to sell the customer’s product well.
Satisfaction
From these design principles and personal after sales services come a strong customer satisfaction and loyal brand relationship.
Brand Characteristics
Product classifications
Deli Star trailers is the top-level umbrella term for all trailers sold under the Deli Star brand.
These can be presented grouped by intended usage and equipment into solutions:
- Deli trailers for selling prepared food products. This group of trailers is usually fitted with food storage and packing utilies, but not cooking equipment. Keywords: hygienic, inviting, functional
- Street food trailers for preparing and selling meals and portions. This group of trailers is usually fitted with food storage and cooking equipment. Keywords: experiential, functional.
- Storage and utility trailers is a class of trailers not intended for point-of-sales use. These include storage trailers, workshop trailers, mobile offices etc. Key words: mobility, convenience, comfort
- Non-food trailers for selling other than food products. This group of trailers is usually fitted with shelves, peg walls or other ways of storing and presenting non-food items. Key phrases: quick setup, ample storage, easy access
Platforms:
Different trailer solutions can be built on different platforms (combination of chassis, body etc.) that define the available features. These platforms are our actual product lines, as follows:
- Deli Series – rounded corners, low floor, most versatile
- Nopsa Series – small frame, round top, inexpensive
- American Style – Aluminum or stainless steel 60’s caravan capsule look
- Retro – trailers that look like classic vans, can be fitter with electric motor
- Delistar Work – utility trailer with storage, solar panels, generator and refrigeration for off-grid building or maintenance work
We use the word “Deli” in multiple contexts. Be careful to differentiate between:
- Deli Star Trailer (the brand name that all products are sold under)
- Deli trailers (the group of trailer solutions intended for selling food products)
- Deli Series trailers (the most popular and versatile trailer platform)
