Brand Story
Delistar Trailers were born out of the passion of a Finnish family company centered on mobile places of business. After importing and trading hundreds of sales vans and trailers, we noticed the prices of new vehicles going out of reach for new entrepreneurs.
At the same time, we had formed our own vision about what is important in a successful sales trailer: accessibility, visibility, and functionality.
So we concluded it was time for us to start producing our own professional quality sales trailers, with a design focus on sales promoting functionality and small business-friendly pricing.
Delistar Trailers are designed for Nordic conditions ranging from midsummer heat waves to arctic cold and they fulfill European standards for construction, road, and food safety.
Thus rose the star that will lead the European sales trailer market!
Brand Identity
Logo, sign and trademark
The Delistar Trailer trademark is an indivisible combination of the logo (words Delistar Trailer) and the star-shaped sign.
- Always use an original file available from Delistar Trailer head office.
- Never try to recreate the file if it’s lost or broken.
- Never present the logo without the sign, or vice versa.
- Never change the proportions of the trademark.
Trademark colours: for aesthetic reasons, the blue shade in the words Delistar is slightly lighter than the brand indigo in web and print press.
In certain situations (screen printing, cut decals, painting) it is more convenient to just use the same shade in both.
Safe zone: all the digital versions of the trademark include the safe zone (clear area around the trademark).
This area should always kept clear of other graphic objects, and the trademark should not ever get closer to an edge than this area’s boundaries.
Brand Colours
The brand palette consists of nine colours of which we can build different moods by leaving some tones out and choosing dominant shades and accent colours.
These palettes and moods we can then use to build print layouts, choose photos or to direct photo shoots.
| Pantone | RGB (Hex) | CMYK | RAL | |
|---|---|---|---|---|
|
Indigo |
275 |
#1E1656 |
C100 M100 K40 |
5026 |
|
Sky Blue |
2985 |
#8EDDF3 |
C60 |
240 |
|
Ochre |
7411 |
#edb34a |
M35 Y70 K2 |
0707050 |
|
Terracotta |
7414 |
#dc7732 |
M75 Y75 K10 |
0606060 |
|
Tomato red |
186 |
#e5433f |
C100 M90 |
3028 |
|
Seaglass |
7475 |
#7fb3af |
C70 Y30 K35 |
2005020 |
|
Seafoam |
623 |
#dce4e1 |
C35 Y15 K25 |
1707010 |
|
Lichen |
621 |
#dce4e1 |
C5 Y3 K15 |
1709005 |
The colour palette is available in Adobe library format.
Moods and audiences
Moods are used to direct audience emotions.
We have two main audiences:
- Merchants, who are often food producers. They tend to be more conservative and care more about quality, cleanliness and credibility.
- Food vendors, for whom the engaging customer experience is everything. They are open to new ideas and you can go all out in using colours.
Moods are used to direct audience emotions. We have two main audiences:
- Merchants, who are often food producers. They tend to be more conservative and care more about quality, cleanliness and credibility.
- Food vendors, for whom the engaging customer experience is everything. They are open to new ideas and you can go all out in using colours.
Audience One
“The Cheesemakers”
- Clean, hygienic overall look
- Modern is ok, vintage better, always be stylish
- Even in cool moods, add warm accents: spotlights, warm wood tones, warm-coloured products etc.
- The products must look good. No empty shelves. The audience cares the most about their product and how it looks on display.
Audience Two
“The Burger Chefs”
- Fun, social and engaging look
- Boho, vintage, street food vibrance
- Warm dominant tones, cool tones for accent, play with contrast and saturation
- Customers and smiles are even more important than products. The audience wants a POS that draws people.
All Audiences
If you can, always include people and promotional materials like signs or plants. An engaging mobile Point of Sales includes more than just a trailer.
Show, don’t explain.
Building the mood
Great photo! But doesn’t it look a little lonely and quiet for a business?
This is more like it! Customers have found the food…
Typography and table styles
Title font:
Poiret One
Only used in big titles and callouts / big quotes.
Heading font:
Comfortaa
Same as sans serif font, in medium / bold. Try to balance the weight so that subheadings aren’t heavier than the title or thinner than body.
Sans Serif font:
Comfortaa
Same as sans serif font, in medium / bold. Try to balance the weight so that subheadings aren’t heavier than the title or thinner than body.
Serif font:
Literata
Same as sans serif font, in medium / bold. Try to balance the weight so that subheadings aren’t heavier than the title or thinner than body.
Tables are cool and conservative, with alternating monotone colours and preferably no cell or column rules.
The font should be thin or light.
